WHY CHOOSE MARLIN MEDIA

Marketing

A well-constructed marketing campaign can increase lead flow, multiply revenue, and create and spread brand awareness. At Marlin Media Group we have a dynamic approach to marketing; instead of relying on a single formula or strategy we customize our programs to the specific needs of each and every client. Marlin Media is a full service advertising agency capable of developing a comprehensive marketing plan for your business and implementing it down to the very last detail. From branding, promotion and advertising, we ensure that your brand or business gets in front of the right people. Marlin Media will handle everything, leaving you to do what's most important: running your business.

Advertising

Good Advertising can make or break a business. We've seen businesses throw thousands upon thousands of dollars out the window with little to no impact on the bottom line. Not only does an ad need to present your brand or business in a fresh and appealing light, it needs to reach your target audience or demographic. We can help with both. Marlin Media has a passion for developing unique concepts and designs while our team will oversee the entire media buy. Our relationships with top level executives in local radio, TV, billboard, newspaper, internet and yellow pages companies are second to none. Our advertising method is a straightforward process structured to deliver both quality and measurable results.

Market Research

Solid market research is the cornerstone for any successful business venture, even a simple advertisement. Through a thorough needs analysis, we will determine the key qualities of your business, your target audience or demographic and most importantly, how best to reach them. The results of our thorough analysis will impact the advertisement we design and the specifics of the media buy.

Ad Design

The creation of an advertisement begins with concept development. We base this off the key attributes of your brand or business and criteria we determine most appealing to your target audience or demographic. An original concept yields the best results, something that is frequently overlooked by other agencies. After a good concept has been selected, Marlin Media will develop it into a polished ad campaign from start to finish.

Ad Placement

Marlin Media will oversee the media buy placing your ad in order to achieve an optimal return on investment. Ad placement is equally important to Ad creation; no matter how good an advertisement is, it won't be effective unless it reaches the right audience. When the media buy is complete all you have to do is enjoy the results.

Media Buys

In addition to the designing your advertising and marketing initiatives, Marlin Media will secure the media real estate to place them. There are two things to consider in a media buy. The first is to determine which advertising medium will yield the best results for your particular campaign. The second is securing the desired ad placement at the best possible price. We work hard to negotiate the best rate in order to maximize our clients' return on investment.

Branding

A well-crafted brand is the cornerstone of a successful business. We create innovative and winning brands at Marlin Media. In addition to branding dozens of small start-up businesses, we've rebranded clients with established businesses who needed a fresh look.

Search Engine Marketing (SEM)

Search Engine Marketing is a highly effective advertising medium allowing businesses to reach a highly targeted audience. Depending on your industry, SEM can offer a tremendous R.O.I. Marlin Media is partnered with one of the top SEM firms in the country in order to achieve the best results.

Search Engine Optimization (SEO)

Search Engine Optimization is a complex process that ultimately increases your search engine ranking and organic traffic to your website. This is accomplished through a variety of methods including content optimization, link building and other work done "behind the scenes" of your website. SEO tends to produce results slower than Search Engine Marketing (SEM) however it tends to be more cost effective in the long term and can give your business an edge over the competition.