From magazines to newspapers to the good old fashioned yellow pages, print advertising is changing now more than ever before. It is changing so much in fact that even this traditional media is no longer considered traditional. And with so many choices to choose from, how would you ever know what works best? The good news is that print can still be an effective form of advertising, especially among older demographics, but readership shifts and new competition from tablets and mobile devices mean your ad strategy must closely match consumer behavior. Marlin Media Group plans print buys based on the latest demographic media usage studies and will also help manage tracking systems to ensure that responses are measured and the mix is constantly optimized.